There were 2.9 million impressions across a test of 30 pins, with a click-through-rate of up to 1.5 percent, costing as low as $0.17 per click.
The campaign demonstrated that Pinterest can reach untold potential shoppers with inspirational meal ideas they can make simply, easily and affordably. Plus, a promoted pins campaign engages users to spend up to five minutes on recipe pages and also encourages revisits to those meal ideas later for future inspiration.
2.9 million impressions across a test of 30 pins
Click-Through-Rate of up to 1.5%
Cost-Per-Click as low as $0.17
Users spend up to 5 minutes on recipe pages
Users continue to engage with content by revisiting meal ideas
Clicks continue to double, almost triple each month
Connect with the Tyson Retail Foodservice team to find out more.